are some tips for
your ads easily recognizable...
takes time to build recognition in the minds of your "potential"
customer. Make your ads match the personality of your business,
Make sure it stands out from what your competitor's ads look
like, then stay consistent!
and don't forget your logo!
a simple layout...
you read a newspaper, or watch TV, which ads do you notice
most? OK, we all notice the ones that are colorful, like the
Little Caesars' ads and the Energizer Bunny spots. Maybe the
better question is, "Which
ads don't you notice?"
at the new & used car ads in the newspaper. Sometimes
they can be pretty hard to follow can't they!
a dominant element...
picture is worth a thousand words.
yourself with a BIG headline...
the main benefit that your product or service offers? "LASTS
LONGER!" "CLEANS BRIGHTER!"
"how to" headlines encourage readership. Give helpful
suggestions and solve problems. For example, you may not have
known you had a cronic bad breath problem, if Listerine hadn't
just because you have so much to say and such a great product
that you end up trying to fit what amounts to an entire Tom
Clancy novel going from edge to edge and from top to bottom
and it's like, uh, nobody has time to read it and your ad
could be compared to the cronic bore that you always do your
best to avoid at parties because he (or she, lets not be
sexist) never stops taking about the most mundane things,
droning on and on and on insessently and never really saying
anything and you wonder if they are ever going to take a breath.
Like just the other day when the sun came out through a little
peap hole in a cute, fluffy cloud, and like, a glare hit the
windshield of a passing car, but like they kept driving anyway
right, but I could just see something happening, when my keys
big ad that runs once a week or even once a month is better
than a little ad that runs every day, but never gets noticed!
all there is to know about the merchandise you sell
select the benefits most appealing to your customers. These
benefits might have to do with fashion, design, performance
or the construction of your merchandise. Sizes and colors
available are important, pertinent information. Your copy
should be enthusiastic, sincere. A block of copy written in
complete sentences is easier to read than one composed of
phrases and random words. In designing the layout of a copy
block, use a boldface leadin. Small pictures in sequence will
often help readership.
the price or price range...
figures have good attention value, so don't be afraid to quote
your price - even if it's high. READERS OFTEN WILL OVERESTIMATE OMITTED PRICES! If the price is high - explain why the item is a good value,
and point out the actual savings.
branded merchandise and include related items.
TO BUY NOW!
most important single factor determining how many people will
read your newspaper ad is the skill and technique used in
preparing the ad.
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